Link Lab

Collaborate with Link Lab
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Let us help you move beyond just storing and sharing data.

It is no longer enough just to make data open and shareable.

AI is changing traditional digital service interfaces, enabling greater public access to the data on your portal, but also making how people interact with it more complex and multifaceted. This presents new challenges, particularly around how to harness AI effectively but ethically.

You don't just need a vendor. You need a Lab. A creative partner who can take your idea and collaborate with you to turn it into a working solution.

Link Lab combines our deep technical expertise and knowledge of the evolving state of data and digital with the Objective Observer Initiative methodology to help you identify your problem and solve it.

Every project starts with a Statement of Intent.

Before we write a line of code, we work with you to draft a Statement of Intent. This is not just a scope of work. It is a commitment. It defines: The moral purpose, the constructive goal, the audit trail. This Statement becomes the compass for the entire project, ensuring we aren’t just building a platform but solving your problem.

The moral purpose:

Why does this data exist? For example, maybe the purpose is to help a teacher use AI in an effective but ethical way, or to assist a resident to audit the spending of their local government.

The constructive goal:

What specific outcome are we aiming for?

The audit trail:

How will we prove, mathematically and socially, that a system is doing what we agreed that it would?

Objective Observer Initiative (OOI)
is the foundation

of our R&D Lab

It is where we experiment with the future of how we access data.

We use this framework to test new ideas in the following areas:

  • Ethical AI: Ensuring algorithms are transparent and support human values.
  • Civic tech: Using open source technology to build digital infrastructure that informs and strengthens organisations and communities.
  • Knowledge operations: Turning raw data into high quality public interest datasets with teachable moments.

Do you have a complex data challenge?

Let’s treat it like a lab project. You bring the challenge. We bring creativity, technology, and initiative. We work together to come up with a solution.
Contact the Link Digital Lab
Link Digital
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