Detailed instructions addressing essential materials and techniques employed in the mixing of delicious cocktails were added to the Local Liquor web site in XX 2007. For this cocktail tutorial Link applied a bright, sophisticated look well suited to the subject matter while maintaining a âless than seriousâ approach to the copy. With the tutorial broken down
Detailed instructions addressing essential materials and techniques employed in the mixing of delicious cocktails were added to the Local Liquor web site in XX 2007. For this cocktail tutorial Link applied a bright, sophisticated look well suited to the subject matter while maintaining a ‘less than serious’ approach to the copy. With the tutorial broken down into pages on ingredients, glasses, mixing and presentation, and with an extensive section on recipes, this addition increases subject identification possibilities while also encouraging lengthier and repeat visits from more relevant traffic.