Unfortunately their blog, with the various clues found there, make it likely that Jelly.co is just a mobile version of fluther.com - maybe with more special sauce. However, I âwishâ it was something cooler. For example: The attributes of the Jellyfish are: A group of jellyfish is sometimes called a bloom or a swarm It flourishes when
Unfortunately their blog, with the various clues found there, make it likely that Jelly.co is just a mobile version of fluther.com – maybe with more special sauce.
However, I ‘wish’ it was something cooler. For example:
The attributes of the Jellyfish are:
- A group of jellyfish is sometimes called a bloom or a swarm
- It flourishes when conditions are perfect – the perfect swarm.
- It operates via innate behaviours triggered from a brainless ‘nerve net’. As such, when in swarms they respond to the local stimuli in identical ways (creating a group identity, or a community).
Well, big events evoke a shared response – such as a major catastrophe. That is where I’d start with the localisation of the ‘emotional’ center from which to generate a response. If you had a great platform to channel the perfect shared reaction to such events then the swarm would fund almost anything. Calling for relief to help victims of the Tsunami in Japan, or the more recent Typhoon in the Philippines. But those would be the big events.
A more subtle network would allow a swarm to center around an issue and quickly identify or connect with a cause that would provide the immediate ‘feel good’ moment for each individual reacting to the event.
After capturing people via the ‘big events’ Jelly will pivot to crowd sourcing much more specific and niche events. However, the communication mechanics remain the same. Events emerge as topics worthy of reaction, they trend and they provoke activism.
The platform allows a person to move from shock, to empathy, to self reflection and activism within an extremely short period of time. This allows Jelly to aggregate tragedy, inspiration, hope and brotherhood to align with a cause and facilitate funding.
But what else will it do?
Well, it will provide rewards. A good cause is a great opportunity to brand an entity with benevolence and good grace. However, unlike kickstarter, the funding itself can aggregate within groups to ‘win’ rewards. Would you like Beyonce to perform at your school? Well, the school group which swarms together to raise the most for cause X could win that prize – this works to brand Beyonce and it works to benefit the cause. Such prizes themselves could go viral and generate even more ‘emotional’ centers from which a response will be generated.
Looking at Jelly.co, there are some big names behind it and some serious klout. It would be great if they used the collective influence to integrated Jelly as a tool from which digital citizens could preface their online purchases with the causes they are passionate about. Lets do a deal with Apple and allow 10% of every purchase a Jelly user makes on iTunes to funnel some funding through to the causes they are backing right now. Lets do the same with PayPal and Google Wallet – and lets also capture Manhattan as we go 
What does this give us? We have a platform that aligns people and causes with ongoing donations. What do individuals receive? If they would like to, they can discover like minded people who have similar passions, but passions for which they put their money where their mouth is. Find, connect and share with those who fund Greenpeace. Find, connect and share with those who fund the WWF. Find, connect and share with those who fund your local school.
How might this reinforce and bring meaning to our social platforms, or our own lives in general? Well, for instagram, facebook, linkedin and twitter users – wouldn’t you like to connect with and follow the kinds of people who have a similar social conscience as you? Yes? Ok, well Jelly.co will help you find and connect with people who truly care in a similar way as you. This will reinforce your sense of self and bring more meaning to your life.
How about issues with and without borders? Many of the big issues in our modern life are global, such as climate change, government transparency and Miley Cyrus. It is certainly true that deep and meaningful connections are possible around causes that have no bearing on the geographic distance between people. However, how much do you know about the issues that matter to the people near you? From your street, to your suburb, your state or your country you can find the trending sources of ‘swarming’ behaviour and learn so much about your community. Connect with your place in the world on a level that cares little for fashion, fad or food. Connect on of level of personal convictions which aim to correct the wrongs in the world around us.
Where to go for the corporate giants? How does all of this get funded and how do investors return a profit?
Competitive bargaining for cause related ‘goodwill’ and intelligence on buying preferences can provide Jelly with revenues from those that want to connect with its communities. Frodo Car Co. will market their products by donating $500 of every car sold to your Jelly causes. If you love animal welfare causes then Cats R Us will sell you ‘wool on a string’ to make your cat happy. For each sponsored sale, your cause receives a donation and Jelly makes a reasonable margin for brokering the deal.
